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Local & Family History in Jacksonville, Florida

 

 

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(Source of picture: Florida State Archives)

What was sold in the Farm Salesroom?  Everything ostrich: ostrich eggshells, ostrich feathers, ostrich fans, ostrich pompoms, ostrich boas, ostrich stoles, and ostrich plumes of a variety of colors.  Visitors could take back unique keepsakes of the big bird ranch. 

This postcard is from the Florida Ostrich Farm in Jacksonville.  The fortress-type walls probably surrounded the park's second location on Talleyrand Avenue.  The attraction moved across the street to its new digs in 1912.  Transporting 200 of the gawky big birds was no easy job, according to a newspaper at the time.

Getting back to the souvenirs at the Farm Salesroom:  The sole competitor to an boa made of ostrich feathers, boasted the Florida Ostrich Farm, is the fur boa, "whose only recommendation is its warmth."  As the Ostrich Farm explained, "The ostrich boa is peculiar.  It is both warm and cool.  An ostrich feather boa is light and when thrown back a little from the neck does not feel uncomfortably warm, yet give a slight protection to the shoulders.  When drawn up close to the neck, it is as warm as fur and is much cleaner and has no odor.  Our boas are not to be compared to those commonly found in department and dry goods stores... We have studied the boa question for years and have perfected a method of making it superior..."