GOING, GOING, GONE:
DOWNTOWN DEPARTMENT STORES
(Source of image: Florida Collection, Main Public Library, Jacksonville, Florida)
PINK STRAWBERRIES -- Here's a nifty cutaway view of the first floor of Furchgott's Department Store. About fifty years ago, Jax residents made tracks to busy downtown department stores. For amusement, moreover, white residents frequented the downtown movie theaters along "The Great White Way," nicknamed in honor of New York City's show district. This Jax entertainment area was a brightly-lit portion of Forsyth Street between Main and Newnan streets. (African Americans enjoyed the theaters and night spots that operated in the vicinity of "The Great Black Way," that is, Ashley Street in La Villa.)
Except for the Florida Theater, the downtown area has lost its cinemas and department stores, for they eventually went out of business or moved to suburban malls. Furchgott's, for instance, shuttered its downtown location in March 1984. And the next year, the company also closed its branches at the Roosevelt, Regency Square, and Orange Park malls. But the pink strawberries haven't been forgotten! The funny fruit used to adorn Furchgott's bags.
Other River City
department stores drew shoppers to the urban core, but these downtown
businesses have also gone the way of the dinosaurs. In recent years, their
names included Grant's, Penney's, Woolworth's,
CLICK HERE for a picture of Furchgott's downtown store
CLICK HERE for the Furchgott basement -- "From Delivery Chute to Mosh Pit!"
CLICK HERE for the 2nd floor
CLICK HERE for the 3rd story
CLICK HERE for the 4th floor
CLICK HERE for the 5th story
CLICK HERE for a marble entrance
CLICK HERE for another store door pic
CLICK HERE for "The Pause That Refreshes"
CLICK HERE for Furchgott fashions
SHOPPING WITH OUR PARENTS & GRANDPARENTS! --
In 1941, Furchgott's
opened a new mercantile building on the southeast corner of Adams & Hogan, one block
south of Hemming Park. It occupied the former spot of the wonderful old marble
post office. Floor by floor, a
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