(Source of picture: Florida State Archives)

Here are some pretty, wood-paneled booths at a Lane Drug Store soda fountain in Jacksonville.  The Lane stores were sprinkled throughout the River City at one time.  In many soda fountains, the booths tended to be reserved for couples, while other customers elbowed for the swivel stools along the marble counter. 

Dating from 1935, the picture reveals the following prices: a giant hand-dipped ice cream soda cost 10 cents; a banana split, 15 cents; a malted milk shake, 15 cents; and a lime cooler, 10 cents.  In today's currency, 10 cents is about $1.27, and 15 cents, $1.91.