Jacksonville Architecture

Described in a 1924 news article as "Jacksonville's first big downtown apartment building," the 310 West Church Apartments were erected at a cost of approximately $300,000. The concept of apartments downtown was apparently well accepted, because the building was "all rented before completion." Hentz, Reid and Adler, one of Atlanta's most prominent architectural firms, designed the building with wide courtyards, so that most of the fifty apartments could occupy corner locations. The design reflects the influence of the Georgian Revival style, and the facade is constructed with classical details and symmetry. The light-colored limestone trim contrasts nicely with English-bond red brick. The main entrance is marked by elaborate cast stonework, and an odd oversized arched pediment dominates the top of the Church Street facade.